What “unlimited”actually means.

Paid events include unlimited photo uploads. This page exists so you can check rather than take our word for it: below are the actual numbers, what happens at each one, and what we will never do.

Unlimited photos. Built for real events. We may reach out if an event's uploads look like bulk storage or automated uploads. There is no per-guest photo limit. Video limits depend on your plan.

The short version

We will never restrict your event for being popular. Photos are unlimited, and where we can we will contact you before we stop anything. The limits below exist to catch someone using a one-off $79 purchase as a backup drive. They are set far above what a celebration produces.

The numbers

• 5,000 photos, or 50.00 GB stored — your event is flagged for a person to glance at. Uploads carry on exactly as before. Most events that reach this are simply large, and that is the end of it.
• 36,800 photos, or 146.00 GB stored — a closer look, and we may reach out to you. Photo uploads are never paused for how many photos an event has or how much they take up.
• What can pause uploads — uploads arriving at machine speed (scripted or automated uploading), or an event’s video going far past its allowance. No real event reaches either.

Video is the exception and is not sold as unlimited: the paid plan includes 10 GB, with each file up to 250 MB. A video is served at full size every time somebody watches it, so it costs differently from a photo, and pretending otherwise would mean pricing it into everybody’s plan.

What is not allowed

These are the things the limits above are actually looking for, and they have nothing to do with how popular an event was:

• Automated or scripted uploading, rather than people at an event.
• Using an event as general file storage, a backup drive, or an archive of material that was not taken at the event.
• Reselling access, or running many people’s events off one purchase.
• Anything already covered by the acceptable use section of our terms.

What happens if we do get in touch

We email you first. If your event is genuine — and it almost always is — we add the room and that is the end of it. Restricting uploads is a last resort for clear abuse, not a step on the way to a conversation.

You can also ask before it comes up. The button appears on your event dashboard once your event gets large, or you can email us at any point.

What this page is not

It is not a way of taking the word “unlimited” back. There is no hidden guest cap, no throttling once you pass some number, and no clause that lets us delete an event early because it got big. What ends an event is time, not size: the gallery stays up for 12 months after your upload window closes, and the schedule is on the pricing page and in our terms.